Companies deliver their customer value through brands. They manage all the touch points - mass media, service delivery, design, user's experience - whenever and wherever the customers come in contact with the brand. The recent success of many global brands, some with Asian origin, has proven the importance of creating value with innovative approaches that enhance the experience of the users. To build strong brands, not many companies realise the need to craft policies which support consumer-centric innovation through value analysis, creative design, market positioning and service quality maintained by committed employees. This Conference aims to explore different aspects and approaches to value creation that will enhance brand equity and customer equity of a company. It will bring to the audience new dimensions in brand management.
Objective:
  1. To meet and share experience with world class brand management experts from academia and business sectors.
  2. To provide up-to-date knowledge on practices and research in innovative approaches to creative customer value that enhances brand equity.
  3. To identify future trends in brand management practice.
    4.
Target Audience: CEOs, Senior Executives, Directors and Managers
Date: 28 November 2006 (Tuesday)
Time: 9:00 a.m. – 6:15 p.m.
Venue: Jockey Club Auditorium, The Hong Kong Polytechnic University
Fee:
Tradelink Customer Special: HK$1,080 per person
Early bird (before 16 Oct): HK$ 1,200 per person
Regular Fee: HK$ 1,500 per person
Speakers:
Prof. Roland T. Rust
 
David Bruce Smith Chair in Marketing; Chair, Department of Marketing; Executive Director, Center for Excellence in Service; Robert H. Smith School of Business, University of Maryland
 
Prof. Rod Brodie
 
Prof. of Marketing, Associate Dean, Business School, The University of Auckland
 
Prof. Sundar Bharadwaj
 
Associate Professor, Dept. of Marketing, Golzueta Business School, Emory University
 
Mrs. Margaret Leung
 
General Manager, Global Co-head, Commercial Banking, HSBC.
 
Ms Viveca Chan
 
Founder, WE Worldwide Partners
 
Mr Anant Deboor
 
Director of Strategic Planning, JWT Hong Kong
 
Ms Alfred Chan
 
Managing Director, The Hong Kong and China Gas Company Limited
 
Mr Alan Wong
 
Director of Marketing, DHL Express (Hong Kong) Limited
 
Dr. Eden Woon
 
Vice President, Greater China, Starbucks (China) Coffee Company
Enquiry: 3400 3644
E-mail: msacbm@polyu.edu.hk
Website: http://www.polyu.edu.hk/mm/acbm
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