| Talk is cheap, the old saying goes.
Certainly as consumers, all of us welcome cheaper phone
calls. Over the past decade, phone services have been
getting cheaper and better, but now, thanks to advances
in technology associated with the Internet, we may soon
be able to make normal long distance calls - international
or interstate - essentially free of charge. Not only
that, the same technology will give us unprecedented
communications options for person to person contact
- including videophones and simultaneous data transmissions
- and enable far more entertainment to be delivered
to our TVs and PCs.
Foremost among these technical advances is VoIP or
Voice over Internet Protocol. The principle is simple:
VoIP enables a computer to take analog audio signals
from the phone and convert them into digital data that
can be transmitted over the Internet. Putting data into
a digital format is extremely useful because you can
compress (shrink) it, re-route it and convert it to
a better format, all using computer algorithms. Also,
unlike analog signals - which require precise voltage
levels - digital data is more resistant to noise and
other disturbances over the network.
But perhaps the biggest advantage is that VoIP enables
voice transmissions to be sent via the Internet, and
as with e-mails and web-site access, the cost is miniscule.
We’re all very familiar with the charges made
for long distance calls on regular land line or satellite
telephones: you pay for your time on the line, and there
are times and places where this can be formidable. But
with VoIP you can talk as long as you like with anybody
you want anywhere in the world at virtually zero cost.
At the same time, you can also exchange data with the
people you’re talking to, send videos and use
your e-mail. Using some of the free VoIP software that
is available over the Internet, you can even bypass
the phone company charges completely.
Smart talk
VoIP enables you to make phone calls in three different
ways. You can use a device called an ATA (analog telephone
adaptor) which enables you to connect a standard phone
to your PC and link it to the VoIP system. Then there
are the dedicated IP Phones, which connect directly
to your Ethernet LAN card (a router). As you would expect,
IP phones have all the necessary hardware and software
to handle VoIP calls. But the most straightforward way
to make VoIP calls is via a PC-to-PC connection.
All you need is the right software, a microphone, speakers,
a sound card and a broadband connection - and there
are now many free or low-cost software packages on the
Internet that allow you to make long-distance calls
using VoIP.
In fact, VoIP has been around for over five years.
(Unknown to you, you may already be making VoIP calls,
when you place an IDD call - telephone service providers
have already started using VoIP to route thousands of
phone calls through a circuit switch and into an IP
gateway.) However, problems with software and transmission
times made the initial personal-use packages unappealing
to all but a dedicated few. The speed of broadband has
changed that, and now VoIP calls are matching regular
phone connections in terms of quality.
US consumers have embraced VoIP with a passion, forcing
the whole communications industry to react very quickly.
The US Federal Communications Commission (FCC), which
regulates interstate and international communications
by radio, television, wire, satellite and cable, has
published a White Paper on the pros and cons of the
VoIP services.
It’s on our doorstep
Several local companies in Hong Kong have already started
testing VoIP services, and preparing for its widespread
public use. One of these companies has already invested
in an IP network that can service 1.2 million households.
Another local company has even started offering VoIP
phone services, including four value-added services
such as caller display, call waiting, conference call
and call forward.
We are virtually certain to see major telecoms companies
in Hong Kong fully embracing VoIP very soon - based
on the experience of the USA, VoIP has the potential
to completely transform the world’s telecommunications
industries, and no one in Hong Kong has any intention
of being left behind. There’s been quite a bit
of controversy about the introduction of VoIP, but this
technology has marched on, and the benefits of the whole
system seem to assure that it’s here to stay.
Overall cost is, of course, a major factor. It’s
not just consumers who are ardent advocates - many within
the telecoms industry see huge advantages in the whole
way VoIP works. Proponents claim that the cost of installation
of VoIP is far below that of “legacy” telephone
services - the industry term used for the standard fixed-wire
phone lines you have in your home and office - and the
end result is more flexibility and value added services.
A leading VoIP service provider in Hong Kong estimates
that the real cost of installation of a legacy telephone
line ranges from HK$4,000 to HK$5,000, compared with
a HK$500 cost to hook up a VoIP subscriber who already
has broadband. And with uninterrupted growth in the
VoIP subscriber base, the phone companies will find
it even cheaper to provide VoIP services. Companies
who have launched VoIP phone services in Hong Kong have
received good support from the industry.
The corporate backlash
Legacy phone companies in Hong Kong claim that when
in use VoIP phones will interfere with other broadband
devices - including broadband TV as well as the Internet
- and possibly debase the quality of other signals coming
in on the broadband line. But the VoIP services providers
point out that when you use a VoIP phone it only takes
up 64 to 110 kilo bits per second of bandwidth, which
is just too small to degrade the capability of other
devices and applications that access and operate on
broadband and the Internet. By comparison, a broadband
TV transmission uses 4.5 mega bits per second of bandwidth,
about 50 times more than a VoIP phone call. The service
providers also point out that when a VoIP phone is not
in use, it uses no bandwidth at all.
Loss of IDD revenue due to VoIP usage is a certainty
for Hong Kong-based legacy phone service providers,
but based on overseas experiences they need not despair.
Enterprising operators in other parts of the world have
already developed innovative ways of getting more revenue
from their existing networks. One concept that’s
attracting considerable interest is secure VoIP services
for corporate users. Companies like AT&T are looking
at providing corporate services with a secure telephone
network, capitalizing on one of the major weak points
of VoIP. Service providers are also bundling several
applications with the broadband service itself. Maybe
in the near future one can reasonably expect some VoIP
application along with this package. There also other
potential applications, such as game consoles with VoIP
capability. If done correctly over a peer-to-peer network
this type of gaming can be very exciting: players can
experience the real-time thrills and excitement of competition
over the Internet.
Recently, regulation has been the key issue affecting
VoIP growth in Hong Kong - just as it has been elsewhere
in the world. But the general consensus is that VoIP
services must be allowed unfettered growth. Even Mr
MH Au, Director-General of Telecommunications of the
Office of the Telecommunications Authority (OFTA) was
quoted as saying “...it is perfectly feasible
for a customer in Hong Kong to have access to a service
provided by a service provider located outside Hong
Kong.” Global carriers can come to Hong Kong to
provide VOIP services and to meet this global challenge,
the Hong Kong telecoms industry must embrace the VoIP
services or run the risk of losing out to competition.
Expecting rapid growth
If Hong Kong follows other international markets where
VoIP has been introduced, we can expect a very rapid
uptake and explosive growth in usage. In the USA VoIP
is continuing to develop rapidly as a mass consumer
service. AT&T is offering the CallVantage VoIP service;
and Verizon’s service, called the VoiceWing, offers
features similar to CallVantage. Vonage, a newcomer,
started consumer VoIP services way back in April 2002,
and now has a subscriber base of more than 200,000 users.
Vonage just received a boost from a recent ruling that
declared its VoIP phone service as “interstate”
in nature, meaning that individual states cannot impose
regulations on VoIP companies and VoIP usage as they
can with a legacy company. One of the most popular VoIP
services has come from US-based Skype, whose homepage
has recorded more than 22,000,000 downloads of its freeware
service program. Its “SkypeOut” service
allows you to use a PC to call any fixed or mobile telephone
line in the world for a small fee.
Teething troubles
Although there are considerable cost savings to the
consumer, VoIP does have its problems. For example,
VoIP-enabled phones are still expensive, and VoIP-related
equipment is much more expensive than traditional telephone
equipment. This is because digitizing voice data and
recovering voice signals requires enormous amounts of
processing power and hence requires expensive semiconductor
chips. Also, many VoIP service providers are using proprietary
solutions, so to date competition and price cutting
are limited. “VoIP telephones are currently expensive,”
says Dr John Ure, Director of Telecommunications Research
Project at Hong Kong, “but greater VoIP adoption
will force a fall in prices very soon. It just depends
on the rate of adoption. It’s bound to change
with the greater availability and standardization of
VoIP services.”
Another point of concern is that VoIP phones have turned
in less-than-impressive quality-of-service (QoS) results,
which is largely because of some inherent problems of
transmitting this type of digital data over switched
networks. When you send data (usually sent in chunks
of bytes referred to as packets) over a network there
is bound to be some loss in transmission. Factors like
delays in receiving and reassembling the data in the
proper format are highly influential in determining
the QoS. Since customers have come to expect crystal
clear voice conversation over a telephone, VoIP services
have to match or exceed that QoS. There have been vast
improvements since the early rough transmissions, but
there is still room for improvement.
The final major problem with VoIP telephony is security.
Since the voice information is sent as data packets,
it is subject to attacks by hackers. This is a major
concern for business users, so the VoIP providers are
acting quickly to find solutions. Since VoIP is digital
in nature, encryption techniques will help ensure data
security.
But one thing is certain: even with the problems, the
strengths and general appeal of VoIP are almost irresistible.
Expect it to be part of our daily life ?like e-mail
and mobile phones - very, very soon.
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