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E-commerce has already changed the way we live and
do business. But more is still to come, and the new
innovations will create a wealth of opportunities for
businessmen. Like all trends, the best way to take advantage
of them is to be there in the beginning, understand
their development and what they offer, and use them
as you need to gain an advantage. To help you do that,
and to give you some insight into the future, we've
selected 10 revolutionary products about to come onto
the global markets and make a huge impact.
1. Smart cards
Smart cards are essentially tiny computers built into
a wallet-sized piece of plastic. They look like the
credit cards and magnetic-strip cards we're familiar
with, but they're in another realm of power. It's a
bit like comparing a modern desktop PC to a 20-year
old calculator. The significance of smart cards - and
the coming smart-card revolution - is their potential
to be the medium through which a vast array of financial
transactions, especially at consumer level, will be
conducted. In many areas, they will replace money. As
the chips embedded in the card get smarter, they carry
more information and handle more tasks. Card security
becomes virtually foolproof (see Biometrics below).
Smart cards are being used for increasingly complex
tasks. Soon your cash, credit cards, bank cards, bank
accounts, discount cards, club memberships, personal
financial records and access to numerous other personal
financial assets will be located in, and controlled
by, just one card, which will be recognized anywhere
in the world. These little pieces of plastic are undoubtedly
becoming the personal building blocks of global e-commerce.
2. Biometrics
Smart cards are a great concept, but unless they're
completely secure the potential for financial disaster
is frightening. Current security methods such as PIN
numbers simply aren't adequate. Enter biometrics, a
technology that identifies an individual by six unique
physical attributes: fingerprints, palm prints, iris
patterns, retina patterns, facial details and voice.
Fingerprinting is the most widely used, but iris scans
are more accurate - and they're remarkably quick, clean
and easy to use. To confirm your ID, you peer into a
scanner, which takes an instant reading, does a quick
check against your stored ID and provides an immediate
result. This technology is already in limited use: at
international airports in Amsterdam and Paris, airport
staff and select passengers have biometric cards that
enable speedy transit through security points. Biometrics
is the magic wand that promises to make all e-commerce
secure, and some believe biometrics will eventually
enable us to do away with cards, keys and personal ID.
For example, in a supermarket all you'll do is look
in the scanner, and the cash register will connect you
to your personal bank accounts.
3. Organic chips
A number of major advances in e-commerce depend on
microchips becoming faster, smarter and cheaper. It's
tough to come up with just one of those improvements,
let alone all three in a single chip, yet that seems
likely in the immediate future. The breakthrough that's
going to make it possible is the development of "organic"
chips, which are made from semi-conducting polymers
instead of silicon. The potential of these devices is
extraordinary: Already some of the polymer materials
have enabled device features to be scaled down to less
than 20 nanometres (a nanometre is a billionth of metre,
and objects at "nano size" are about 1000th
of the thickness of a human hair.) Unlike silicon chips-which
require a complex, expensive and time-consuming production
process-organic chips can be produced quickly and simply,
and this makes them cheap. An added bonus: they are
flexible, and this is opening the doors to some interesting
developments. Organic chips are already used in cellular
telephones and car-audio equipment, but they have the
potential for unprecedented applications such as wearable
computers and even flexible display units that can be
rolled up and carried around like newspapers or magazines.
4. WiMAX
Anybody who's used a wireless laptop knows you need
to be close to a Wi-Fi transmission point for the system
to work. They're not like mobile phones, which you can
use virtually anywhere. That will all change when a
new system called WiMAX becomes widely available. It's
a powerful transmission system that will enable wireless-broadband
access, even in remote areas. According to developers,
Wimax is far more powerful than 3G-which will no doubt
have further implications for the development of hand
phones. To put it in perspective, WiMAX is 30 times
faster than 3G, and one WiMAX radio mast covers 10 times
the area of its 3G equivalent. The primary goal for
WiMAX is to take broadband access beyond the restrictions
of fixed lines and Wi-Fi, and to establish global standards
that enable full wireless compatibility for products
and technologies related to the business PC. WiMAX is
just what the doctor ordered for areas where it is uneconomical
to invest in cable, and it's going to be a godsend for
business travelers who are constantly plugged into their
laptops.
5. Internet phone
It's a concept that's been around before and promised
a breakthrough, but didn't live up to expectations.
Now it's back, but looks like it can really deliver.
We're talking about Voice-over-IP or, to put it simply,
Internet phones. The original promise was a phone that
could be hooked to your computer, and software would
run it through Internet channels, enabling cheap voice
communication anywhere in the world. The snag was the
encoding, transmission and unscrambling of the voice
signals, a process so slow it created time lags between
talker and respondent. In a business context, it didn't
work, but now that's changed, and the combination of
broadband, accelerated transmission speeds and new software
not only allows you to make cheap international phone
calls via the Internet, you can also use Webcams to
enjoy video-conferencing for virtually no extra charge.
6. Softphones
As interest in Internet phones grows, software-based
phones - often referred to simply as "softphones"-are
set to take over as the leading edge of digital phone
communication. Also called "SIP-phones", they're
the next step after the Internet phone, a marriage of
the wireless laptop and the mobile phone. They enable
any broadband-connected computer to act as an Internet
phone connection (though you definitely need fast data-package
swaps for good sound quality.) Using a softphone, so
long as you are online, you can make an Internet-connected
call directly from your computer, whenever and wherever
you are. You don't even need the analog telephone adapter
that you usually use to plug into a network; and you
have at your fingertips all the attributes and functions
of a sophisticated desktop phone. Basic Internet phones
don't offer that.
7. Multifunctional mobile phones
Mobile phones are already the centre of the mobile-devices
empire, and may soon become absolute rulers. The mobile
phone is evolving into a robust, multifunctional platform
that will free mobile users from the need to carry different
devices for different activities. Even now, your phone
is a PDA, a digital camera, video camera, MP3 walkman,
handheld games console and portable movie theatre. But
most of these innovations are entertainment oriented:
The big breakthroughs are required in business and commerce
applications. Already secure biometric ID techniques,
including fingerprinting and iris scans, are opening
the way to phones functioning as smart cards for financial
transactions. But to really extend its power as a business
tool, the mobile phone needs a powerful hard drive that
can be produced at an affordable price, something still
in development. The hard drive will enable storage of
business information, appropriate software and provide
the processing power to make it usable in any context.
Super-fast 3G networks are already driving the need
for additional storage capacity on mobile devices, so
the mobile PC phone will soon be within calling distance.
8. RFID
Radio Frequency Identification (RFID) is a type of
automatic-identification system that uses a minuscule
transmitting device - a tag - to relay information to
a special receiver. The system is particularly useful
for product manufacturers, freight forwarders, wholesalers
and retailers wanting to keep track of orders, shipping
movements and inventory. The data transmitted by the
tags usually provides identification or location information,
specifics about the product tagged, its price, colour,
date of purchase and other required details. The information
enables the user to track anything from a bunch of bananas
to a whole container load of fruit, and provides real-time
information on those movements as well as a backlog
of appropriate information. Hitachi has developed an
RFID chip small enough to be embedded (almost invisibly)
into food packages or the inedible parts of fresh fruits
and vegetables. Measuring only 0.4 millimetres square,
the chip has an antenna that allows an external device
to read encoded information, allowing the product to
be traced. Retailers use this technology for effectively
monitoring warehouse inventory.
9. Wearable electronics and PAN
Though in its early stages, wearable electronics are
gaining attention from garment and electronics manufacturers.
What started decades ago with the pocket-sized transistor
radio - probably the first popular portable electronic
device - has evolved into fabrics that conduct electricity
and can link audio-video equipment and pocket computers.
Wearable electronics are no longer limited to comic
books and geek fantasies: they are serious business.
But Nike's integration of digital equipment like MP3
players into sports clothes, and the wristwatch phones
created by Motorola and Swatch, are mere toys compared
to what's coming. Wearable electronics work by mixing
conductive textiles, fabric switches, fabric wiring,
fabric stretch sensors, high-sensitivity fabric antennas
and flexible electro-luminescent displays to create
a "personal area network", or PAN: an electronic
network woven into the jacket connects various devices
just as local area networks (LANs) connect computers.
The hardware devices are clipped on or inserted where
appropriate, and the PAN allows transport of data, power
and control signals within a garment. Several devices
can be clipped to a PAN, and a central controller with
a small display alerts the wearer to incoming phone
calls, e-mails - or just the title of the next song
on the MP3 player. Of course the garment - minus the
hardware - has to survive the washing machine and dryer.
10. Clickable cash earners
The Internet has always held the promise of riches
for anyone smart enough to find a way to turn its power
into hard cash. This promise fuelled the infamous dotcom
boom; and when making profits on the Internet turned
out to be more complicated than expected, the lack of
viable business concepts created an equally rapid dotcom
bust. These days, cyberspace entrepreneurs have lowered
their sights and seek gains that are modest, but achievable.
One concept that is gaining ground is getting paid for
redirecting visitors from one site to another, a process
called "clickable cash earners". Several technologies
in this category provide a way for a site owner to earn
what amounts to an introduction fee, and these include
clickable hotlinks, sponsored links and banner advertisements.
Whichever is used, the click-through registers as a
"request" on the host site's server and is
billed to the client. For sites that are popular because
of the information they provide rather than the products
they sell, it's a small, but significant, step towards
making that essential Website investment pay off.
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