To enhance the online security of their websites, Luk Fook Holdings (International) Limited (Luk Fook), - a well-known jewellery group established for 17 years - has adopted a private digital certificate issuer recognised by the government, Digi-Sign's Wildcard Server Certificate. The Wildcard Server Certificate is a type of Super SSL Certificate that provides a secure web landscape for online transactions and information exchange.

Established in 1991, Luk Fook was listed on the Hong Kong Stock Exchange in May 1997. With over 440 retail outlets in Hong Kong, the US, Canada, Macau and China, Luk Fook is principally engaged in sourcing, designing, retailing and wholesaling a variety of gold jewellery, gold ornaments, gem-set jewellery and gemstones.

Small key, big protection

The Wildcard Server Certificate is designed for organisations that need to secure multiple websites with a single domain name along with different sub-domains on a single web server. It has three main functions - authentication, encryption and integrity.

Internet users can verify the authenticity of websites to avoid fraud via the Wildcard Server Certificate, which also helps to encrypt all transferred data. In other words, if a user browses the web and sees the padlock icon at the bottom, they can then be assured that transferring sensitive personal data online will be safe, as the authenticity of the website has already been verified by the certificate.

Steve Li, System Administrator of Luk Fook, asserts that the company selected the Wildcard Server Certificate for security reasons. He adds, "Digi-Sign is a local institution and can provide comprehensive support, with a lower service charge compared to overseas counterparts."

One certificate for comprehensive protection

Derek Ling, IT Manager (left) and Steve Li, System Administrator of Luk Fook say that Wildcard Server Certificate can provide comprehensive protection for sub-domains.

Meanwhile, Derek Ling, IT Manager of Luk Fook, indicates that the Wildcard Server Certificate can provide protection in different areas. It not only encrypts transferred data, but also allows people to identify websites as being genuine. He says, "The certificate covers four aspects. First, we offer a channel for clients to update their personal details online - like address, phone number, email - and also check their bonus points. All their data is encrypted by Digi-Sign's certificate. Also, in accordance with listing rules, we have to publish our corporate announcements and notices on our website. With the aid of the Wildcard Server Certificate, shareholders and the public can easily verify the authenticity of the website and browse the information without any worry."

Encrypted data for reassurance

"Jewellery World is our portal for customers to buy jewels and other accessories online. We also have an intranet to let staff check email at work or at home. As these all involve the transfer of sensitive information, adopting the certificate helps prevent hackers from stealing important data."

Luk Fook's web server comprises of various sub-domains. The company receives comprehensive protection in encryption and data exchange integrity through the Wildcard Server Certificate. In this way, the company, its staff and customers can conduct online transactions and send information securely.