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"Many of our customers felt that it was too inconvenient
and time-consuming to carry out transactions or to check
account balances over the counter," he explained.
"After thorough research, we decided that it was
the right time to provide a web-based electronic channel
for these customers."
CITIC Ka Wah rolled out three basic
services to corporate clients under the collective name,
Banking Online.
Click2Trade Station
aimed at importers and exporters, allows for the issuance
of import letters of credit, standby letters of credit,
shipping guarantees, collections, making payment or
acceptance instruction, and so on via the Internet.
The service eliminates tedious backroom paper work
and reduces chances of errors.
Internet Cash Management
empowers users to initiate transactions in one single
window anytime, anywhere telegraph transfers,
fund transfers, statement requests, bill payment,
account balance and transaction history enquiries.
Users can also obtain financial information, such
as deposit and foreign exchange rates.
DocPrep streamlines
the preparation of export documentation with a wide
range of standardised export forms, such as commercial
invoices, packing lists, weight lists and shipment
advice. It substantially reduces the time and effort
needed to prepare documents and expedites payment
cycles for exporters.
According to Mr Wong, the introduction of Internet
banking services has been a success. "Customers
tell us that the system is much more convenient than
the old manual one. After we had launched the services,
some of our customers significantly increased their
transactions with our bank some by 40 per cent
which led to our decision to introduce more Internet
banking services in the near future.
"Previously, customers needed to complete L/C
applications by typewriter and have the documents delivered
by hand to the bank. Now, with our Internet banking
service, the whole process can be completed online.
Furthermore, customers can also check the application
progress and transaction history through computers.
It not only assures convenience in the whole application
process but also adds efficiency and effectiveness to
the operational management."
Of course, Internet banking could not succeed without
paying close attention to security. Studies repeatedly
show that the biggest obstacle to the growth of online
commerce, aside from inertia, is user concern over security
and privacy.
CITIC Ka Wah employed the latest technologies in the
very beginning of its programme to provide Internet
services to corporate customers. All its services incorporate
Public Key Infrastructure (PKI), which employs separate
electronic keys for sending and receiving information
and ensures that the data can only be seen by the parties
who have both of the keys.
CITIC Ka Wah also uses ID-Certs - digital certificates
issued by Digi-Sign, a wholly owned subsidiary of Tradelink
Electronic Commerce Ltd. These certificates are used
to encrypt and digitally sign electronic documents submitted
over the Internet, making electronic communication secure,
verifiable and legally binding.
"Digi-Sign has been a great help. We've worked
with other e-certification issuers, and we very much
appreciate how Digi-Sign has enabled a much faster turn-around
time. Most of our customers are now aware of what e-certification
is, realise that doing transactions via the Internet
is not all that complicated and believe that they are
dealing with a bank, not an imposter."
Online business has transformed this venerable banking
institution. It is now perceived as one of Hong Kong's
more progressive and innovative financial institutions.
How it works?
- When a customer requests to use CITIC Ka Wah Bank's
corporate Internet banking services, the bank will
assist the customer in applying for digital certificates
and submit the application to Digi-Sign on the customer's
behalf.
- Digi-Sign will process the application and issue
passwords to the customer directly. At the same time,
the digital certificates will be sent to CITIC Ka
Wah Bank.
- CITIC Ka Wah Bank will arrange with the customer
for onsite certificate installation and, at the same
time, provide onsite demonstration and related instructions.
- When the customer logs on to the bank's online banking
services, he /she will need to key in the password
to gain access.
- The bank will authenticate the customer's identity
with the information stored in its system and the
customer can continue to conduct online transactions.
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