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There was frustration, desperation-and even some novel
attempts at circumventing the problem. One leading US
computer maker even tried cutting a deal using local
banks as a payment gateway, and tried to get China's
postal department to deliver its merchandise on a cash-on-delivery
basis.
But the concerns were groundless and the inevitable
happened: credit cards started to filter into the commercial
world. By 2001, a report in the Financial Times stated
that about one million Chinese had credit cards, 24
million had debit cards that offered limited borrowing,
and about four percent of the nation's merchants accepted
cards. These were small numbers for a country of 1.3
billion people, and even then the card usage was minimal:
only about five percent of cardholders carried a balance
on their cards; and only some 2.7% of consumer spending
involved card usage. To put this in perspective, consider
South Korea, which has less than 4% of China's population,
boasts 99 million credit cards in use; and at the end
of June 2003 payments due on those cards stood at 122.4
trillion won (US$105 billion), which is equal to about
a quarter of all the goods and services produced by
South Korea last year.
Nevertheless, the fact remains that credit card usage
started to grow in China, and now several factors are
expected to drive up that usage very rapidly. For a
start, there's the simple fact that average Chinese
workers have steadily rising incomes, giving them the
means to cover their basic needs and still have money
to spend. Last year the average annual disposable income
in China's towns and cities rose 9.3%-to 8,500 yuan
(US$1,027)-surpassing US$1,000 for the first time. With
a taste for consumer spending there inevitably comes
a willingness to accept credit to make purchases.
Another major driver is definitely the 2008 Olympic
Games in Beijing. Anticipating a massive influx of card-wielding
visitors from all over the world, the Chinese government
is making it easier to use credit cards in the major
cities. According to officials connected with the project,
the goal is to have more than ninety percent of stores
in Beijing and Shanghai accepting credit and debit cards
by 2008. Allowing more foreign-branded cards into the
country is expected to give the government an extra
bonus: they plan to tap foreign expertise in credit
control so that local banks can lift their own skills
in this field and help boost consumer spending.
In fact, amongst the clearest indicators of the future
are the government's moves to build a sophisticated
infrastructure for credit management. As far back as
March, 2002 the Chinese government set up a national
clearing house to handle card transactions and foreign-bank
related business transactions. The China UnionPay Company
Limited is a new Shanghai-based national payment network,
jointly established by a consortium of Chinese banks,
and now steadily linking all major banks and payment
systems in China's major cities. The company is committed
to having all payment systems throughout the country
linked by 2005. Two years ago UnionPay became a principal
member of Visa International, the world's leading credit
card, enabling Visa to open more outlets in China, and
enabling Chinese citizens to acquire Visa cards for
use throughout the world. China UnionPay also gains
from this deal: as a principal member of Visa International,
it will be able to expand international services for
its member financial institutions by wider use of global
resources. Part of that expansion will inevitably be
heavy promotion of the use of credit cards.
So the writing is clearly on the wall for credit card
usage in China. With 1.3 billion people, the world's
fastest-expanding major economy and an estimated $1.3
trillion in household savings, this country is something
lending institutions drool over. Joining the World Trade
Organization opened the door to major international
financial corporations, and the heavyweights like Citigroup,
HSBC Holdings and BNP Paribas are already weighing in.
In December last year, regulators in China gave the
nod to a deal between Citigroup and the Shanghai Pudong
Development Bank to offer China's first dual-currency
credit cards. The new Visa cards allow mainland customers
to make purchases and withdraw cash from more than 300,000
outlets across China and more than 20 million outlets
worldwide.
This is good news for all businesses- and e-commerce
entrepreneurs in particular-but the boom in credit-card
usage in China has prompted concerns about spiraling
consumer debt. China is attacking the problem in a novel
way. In February 2004, the Xinhua news agency reported
that China is planning to build an information network
that pools information about its citizens from various
public service sectors, including the police, family
planning, taxation and educational departments. This
was aired and discussed at the Working Conference on
Sharing Basic Information on the Population held in
Shanghai in February of this year. "There's a need
for different sectors to share information. For instance,
banks need information from other sources to verify
the credit standing of certain people, and individuals
need access to police records to ascertain the authenticity
of ID cards," said an official at the conference.
But-perhaps ironically-even the voices of caution are
sending out the same basic message regarding the future
of credit card usage in China: it's arrived, it's here
to stay-and it's going to huge.
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