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Internet banking in China is seen by many to be the
new frontier. Beijing still places restrictions on foreign
banks doing business in the country, such as high capital
asset requirements (due to come down for Hong Kong banks
under the recently negotiated Closer Economic Partnership
Arrangement). Foreign institutions see online banking
as a different avenue into the mammoth Chinese banking
sector.
Although online banking in China is in its early days,
many experts believe that it will be the main driver
for foreign banks hoping to tap into the huge amount
of Chinese savings. At the same time the emergence of
online banking can help prepare domestic banks for the
increased competition that will come after banking barriers
are lowered in 2006 in accordance with agreements Beijing
signed in order to join the World Trade Organisation.
So in recent months at least six foreign banks have
sought licences to operate Internet banking services
on the mainland. They are the Bank of East Asia, Citibank,
Deutsche Bank, the Hang Seng Bank, HSBC and Standard
Chartered. Developing online banking services is considered
much cheaper than trying to compete through the traditional
"bricks and mortar branch system". "The
Internet might be a good way to penetrate the market
if your presence on the ground is limited," says
Douglas Jaffe, research manager of the Framingham, Massachusetts-based
IDC.
One can easily see why considering that China's four
main banks have more than 200,000 branches spread over
the vast country. By comparison, Standard Chartered,
which has had hundreds of branches and ATM outlets in
Hong Kong for decades, currently operates only seven
branches, two sub-branches and six representative offices
on the mainland. Along with other foreign banks, they
account for only about 2 per cent of total deposits.
The main attraction for online banking customers in
China, as elsewhere, is the convenience it provides
to those with Internet connections, such as savings
in time spent standing in lines to see a teller. All
six of the foreign banks offer a full line of online
services such as paying bills, checking bank balances
and transferring funds between accounts. All you need
is a computer and access to the Internet.
And rapidly increasing numbers of Chinese are getting
connected. As of 1997 only about 630,000 of China's
1.3 billion people were known to be using the Internet.
Six years later the figure had grown to nearly 46 million.
This usage figure is expanding by an estimated 13 per
cent each year. Of course, not all Internet users do
their banking online, but the numbers that check out
a bank website or make even one online transaction a
month are growing rapidly.
ACNeilsen, a leading Australian Internet consulting
service, estimated in late 2001 that China had 2.5 million
Internet bank users. That was a 50 per cent increase
over the previous year, and this figure can be expected
to be correspondingly higher now. "China is in
the early stages of an enormous transformation - from
a traditional cash and carry banking system, where customers
use the branch for almost every banking activity, to
a modern Internet banking system," says Richard
Sandlant, senior analyst at ACNeilsen.
Adding to great expectations surrounding wireless banking
is the explosion of mobile phone use in China. More
than 300 million Chinese people have mobile phones,
more than the entire population of the United States.
Many of them can be expected to use Internet connectivity
to do their banking from the palm of their hands.
The Bank of China introduced the first mainland online
banking services in 1997, but China Merchant Bank was
the quickest to grasp the opportunities of e-commerce.
It claims more than 20,000 corporate clients on its
Internet platform and has garnered more than half of
the market for Internet bank users, so far. While the
other two of the "big four", Industrial and
Commercial Bank and China Construction Bank, have been
laggards, they still have vast reservoirs of customers
who are becoming connected to the Internet but do not
yet do online banking. All of these, of course, have
the potential to move from cash and carry to wireless
transactions.
But the technical capabilities of many domestic banks
are still fairly primitive. Many that do have websites
use old programmes with minimal functions. But that
spells opportunities for purveyors of computer software
and equipment, both foreign and domestic. Digital China,
an offshoot of the Legend computer giant, China's largest
distributor of computer equipment, is eager to provide
solutions and become a part of what it sees is nothing
short of a revolution in Chinese financial services.
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