|
According to a survey by the State Economic and Trade
Commission (SETC), foreign-funded firms now account
for 23 percent of the large-sized supermarkets.
Such multi-national retailers as Wal-Mart and Carrefour
have already earned a solid market and growth potential
in China as their chain stores offer roughly 60-70 percent
of the food and daily necessities for residents in China.
The SETC predicts that the multi-national retailers
will expand their operations to all parts of China within
the next 12 to 24 months.
The pace for overseas retailers entering the Chinese
market has accelerated since China joined the WTO in
November 2001. In the first half of 2002, all foreign
companies winning access to Chinese market were either
in the top 500 of the world or were top guns in Taiwan
and Hong Kong. Among the 28 stores newly opened in China,
24 are large-sized super markets with a shopping area
of more than 8,000 sq m each.
Multi-national retailers have become the forerunners
in expanding market shares in China so far this year,
said Huang Hai, director of the Trade and Market Department
of the SETC.
Fierce competition has led to a thinner profit for
commodity distributors in China than the rest of the
world. The SETC estimated that the net profit rate of
Chinese supermarkets was around two percent in 2001,
much lower than the greater than 3 percent ratio of
the world-famous Wal-Mart.
Only the financially strong multi-national companies
can sustain a low-profit expansion during the first
few years of entering the Chinese market, according
to Huang.
Such retailing giants as Carrefour, Groupe Auchan and
JUSCO entered China several years before the country
joined the WTO. Having taken root in the relatively
affluent east, they are now expanding into western parts
of China. In the first half of this year, Carrefour
opened three new joint-ventures in Changsha, Chengdu
and Kunming cities in central-south and southwestern
areas.
Opening the distribution industry to foreign firms
represents part of China's WTO commitment to open up
its service trade. So far, China has proceeded faster
than the WTO timetable by opening scores of big and
medium cities to foreign retailers.
As the Chinese economy sustains a fast growth and retail
sales surged 8.6 percent in the first half of this year,
foreign retailers increased their share of the market.
In Beijing and Shanghai municipalities, the ratio of
foreign retailers' sales to the total sales of large-
and medium-sized local retailers increased by 0.5 and
2.7 percentage points respectively.
|