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For much of the year, on Wednesday nights and Saturday
afternoons, Steve Beason has the most important information
technology (IT) job in Hong Kong, and in dollar terms,
probably in the entire world. As Executive Director
of Information Technology for the Hong Kong Jockey Club,
on race days Beason's computers process roughly 7 million
transactions worth around HK$1.2 billion.
Visitors from overseas who spend an afternoon or evening
at one of the Jockey Club's racecourses, taking an occasional
$20 flyer on a horse wearing a lucky number, rarely
gain an understanding of the importance of horse racing
and race days to many Hong Kong residents.
Newly arrived foreign jockeys quickly learn, and the
story goes that one rider asked a Chinese friend for
the translation of what he thought was a nickname that
had been given to him by homestretch railbirds. The
rider, who had not started his season with a bang, learned
from the embarrassed friend that disgruntled punters
had been offering him advice on improving his social
life.
The logistics of Steve Beason's job are fairly straightforward.
The number of transactions, while large, are easily
manageable by the infrastructure he has put into place,
and the computers don't care if bets are for $20 or
$2 million. Where Beason earns his pay is in assuring
the Jockey Club's customers of system uptime and system
security.
Some 46 per cent of the Jockey Club's monetary transaction
volume is cashless, attributable to customers who have
established accounts with the Club and who place bets
through Club-provided customer input terminals (CITs),
mobile phone-based message services or via one of three
call centres.
This coming season, says Beason, the Club will roll
out an Internet-based service that it has been beta-testing
with several hundred customers over the past year. Also
soon to be launched is a software module for handheld
devices that use the Palm operating system.
Asked how many users he expects will use the Internet
betting service, Beason says, "We're planning to
be able to handle a large number, but in truth I have
no idea how popular the Internet will be as a way for
our customers to bet on races. At homes where people
have PCs on which they might place bets, they also have
televisions. Is it easier to pick up the phone and make
a bet while watching television? Probably. I have a
feeling that our handheld service will be much more
popular." Fundamental to the success of any IT-based
services offered by the Jockey Club is the assurance
to customers of secure transactions. Though people willingly
give their credit cards to waiters and shop assistants
who disappear into back rooms to process transactions
(and might be running off dozens of blank charge slips
for later use), many are still dubious about the security
of e-commerce transactions.
The reputation of organisations offering customers
an e-commerce option is predicated on the assurance
of a completely secure environment, and although no
environment (e-commerce-based or not) can be 100 per
cent secure, Beason says the Jockey Club has never had
a security breach.
He says, "We've spent a lot on making our systems
safe, but given the volume of our transactions it's
been easy to make the business case for investing in
a high level of security." The network carrying
transactions from the Club's betting centres and racetracks
to its headquarters is a private one, completely inaccessible
from outside, and all the data on it is encrypted using
standards-based encryption that the Jockey Club has
built internally.
In addition, the security of Beason's systems is overseen
by a data security specialist who operates outside of
Beason's IT department. "The security team's job
is to make sure my systems are secure," Beason
says. "These guys try to hack into our systems
on a regular basis and they produce assessment reports
that tell me where we need to improve. They haven't
been able to break us yet, but we're ready for it if
it happens.
Security is simply about deciding how much risk you're
prepared to accept," he continues. "There
is always some risk if you are going to interact with
the outside world. But most security breaches are not
the result of failed system security; they are because
someone went through your rubbish or took a key employee
to dinner."
Although the Jockey Club hasn't had a security problem,
Beason says an important part of implementing a security
system is being prepared for a problem. The Jockey Club
has press releases and customer letters in place and
ready to go at a second's notice if a problem occurs.
Everyone in the organisation knows what he or she needs
to do in the event of a problem he says. "You've
got to assume that something will happen," Beason
says, "Prepare for that, and then do everything
you can to make sure it doesn't."
One way the Jockey Club reduces its vulnerability and
maintains customer confidence is by requiring customers
to set up accounts with the Club. This is a strategy
that Beason recommends for businesses that conduct e-commerce
transactions with regular customers. "If your customer
has an account with you, secure credit card information
doesn't have to travel over the Internet every time
a transaction occurs," he says. "The account
can be set up over the telephone or via fax or in person,
and then you've got the customer's data on file."
The Jockey Club also bars overseas access to its network,
meaning that hackers wanting to pit their wits against
those of the Jockey Club's security team must be physically
resident in Hong Kong. This measure eliminates the possibility
that a 16-year-old Russian or American whiz kid might
be able to hack into the system on a dare or with more
criminal intentions.
All of the Jockey Club's security measures come at
a price, but Beason says obtaining a level of comfort
with your security systems is a matter of deciding how
much security and inconvenience or cost you want to
put up with, and balancing those factors.
He draws a parallel to international air travel. "When
you take an international flight you pass through at
least one metal detector, and your baggage is subject
to at least one x-ray," he says. "This takes
time and sometimes is a frustrating process, especially
when you're late for the plane and there's a queue at
the x-ray machine and the inspection office asks you
to open your bag. But most of us look at those security
measures in context and accept them as very worthwhile.
IT systems security is about achieving the same level
of customer confidence."
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