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The American inventor and founding father Benjamin
Franklin once said, "Time is money". This
is an adage that many businesspeople have taken to heart,
and it makes sense that if you save time, you also save
money.
This is the underlying principle behind the move towards
electronic commerce and more extensive computerisation
at TAL Apparel Ltd (abbreviated as TAP), a Hong Kong
clothing manufacturing company. Dr Harry Lee, Managing
Director of TAP, notes, "The most important thing
about computerisation is how it affects the total cost
of doing business. How fast can we communicate with
each other? And how can we, as a supplier, reduce our
customers' inventory? This is our starting point when
we decide what kind of available tools we can use to
do these things."
Connecting the Dots
Of course, having computers is not the only thing that
saves a business money. Many businesses, including TAP,
have had some form of computerisation for up to two
decades. What is different now is the advent of the
Internet. "Obviously, the Internet is a very convenient
tool. Today, with all the connectivity - to banks, to
customers, to everyone else - data does not have to
be re-entered over and over again, and you can process
it and pass information back to the bank or back to
the customer very quickly so that they can use it. And
that helps improve productivity and save costs, both
on our side and for our customers," says Lee.
Part and parcel of the Internet revolution is electronic
commerce and TAP makes excellent use of this advantage
to speed up its delivery times and, therefore, keep
its customers happy.
Any business involved in sending shipments of goods
to other countries understands the huge amount of documentation
needed. The companies who have harnessed the electronic
processing of this documentation (and, of course, Tradelink
is one such company) have played an enormously important
role in the success of many of these businesses.
Says Lee, "We need to prepare a lot of documents
- shipping documents and packing lists and so on - so
simply passing that information to Tradelink is another
area where we can get help with data processing. Previously,
we had to print the data out, hand it to the government,
get it approved, get it stamped, which all took time,
which cost money." Now, of course, Tradelink handles
all of these processes for TAP, a service much appreciated
by Lee, who also has full confidence in the security
of the Tradelink software.
As Lee acknowledges, e-commerce has come so far that
there is definitely no turning back. He even questions
whether, in the future, the post office may become obsolete,
particularly once a worldwide adoption for electronic
signatures (something that Tradelink is pioneering for
its Pan-Asian E-Commerce Alliance) is in place.
Service with a Smile
"E-commerce is a tool that helps us conduct our
business and provide services for our customers. I keep
telling our people that we are not a manufacturing company
any more; we have become a service company. It just
so happens that our business is apparel. We have to
think of services that our customers might want in the
future rather than what they want today," says
Lee.
And it is in pursuit of this service ethic that TAP
is making use of the Internet and increased automation
to make its customers' lives easier. As Lee explains,
in the apparel business, customers tend to buy their
stock twice a year (sometimes more often) for the two
major seasonal lines. Previously, the ordering process
meant that it could take up to six months for the goods
to be manufactured and actually arrive in the store.
TAP is cutting that lead time down to a matter of weeks
by managing its customers' inventory for them.
"Our idea was that, for some of the basic clothing
items, there was no reason for the process to take so
long. Today, a customer does not even need to give us
an order. We physically manage their inventory by store,
by colour and by size. We send them a reverse purchase
order, telling them what we are shipping to them. All
they have to do is give us their Point of Sales data
- which is done simply by scanning the bar code of an
item when a sale is made - each week so that we know
what they have sold and what they have left in the inventory.
From that information, we do our calculations to forecast
what they need and we send the shipments according to
that information. The whole process is automatic, so
there's not even a need for checking," says Lee.
Adaptability Still Important
In the actual manufacturing process for TAP's goods,
there is less computerisation, although the sewing machines
are themselves tracking stations that allow the company
to keep track of at which stage each bundle of goods
is, as well as automatically calculate the number of
items a piece worker has handled.
There is a good reason for the lower rate of automation
in the manufacturing process, as Lee points out: "In
our business, there are only certain areas that you
can automate. We are doing more and more computerised
cutting, which is an area we can automate quite easily.
But in the sewing process there's very little automation
because, once you do that, it becomes very difficult
to change a style. People come to us because of our
adaptability to fashion and colour changes. If we keep
on automating, there will clearly be a loss of value.
We have to stay very flexible."
Going to the Source
TAP is also using the Internet to source and order raw
materials from selected suppliers, automating the process
so that the company simply places an order in a specific
mailbox on its web site and the supplier collects the
order online, acknowledging its receipt and eventual
fulfillment electronically. "We have had this system
in place with five major companies on a trial basis,
which has proved successful. Next month, will be rolling
it out to about 200 suppliers," says Lee. Mindful
of the need to provide training on how to use this system,
TAP sends members of its staff to suppliers to explain
and demonstrate the system.
But it is, of course, in the area of electronic data
transfer that the Internet is having the greatest impact
on business. Although not everyone in the business world
is wired, more and more companies are joining the community.
"I can only see it getting better," predicts
Lee, who also lauds the increase in number and popularity
of industry portals that are taking over much of the
data mapping process, thus lifting another burden from
the shoulders of individual companies.
"We encourage our partners to use e-commerce,"
adds Lee. "Eventually, all our invoices and delivery
notes, etc will be electronic so we will reduce the
handling time substantially. It's the way of the future,"
he concludes.
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